Retail Index

Overview: The sales associate who deals with the customer is one of the most important people in a retail organization. Customers enjoy being where they are treated well by the employees. PRADCO can help identify associates who effectively sell and like retail sales.

The Index is geared toward what individuals can do to service customers while also providing value to the company in terms of bottom-line results. Some of the dimensions focus on key behaviors and some focus on sales skills.

The Dimensions are Sales Drive, Productivity, Service, Motivation, Dependability, Energy, Initiative, Flexibility, Tenacity, Attitude, Teamwork, Composure, Insight, Communication, Outgoing, Integrity, and Resourceful.

The Retail Index is specifically designed for sales associates and customer service representatives, but is also appropriate for management personnel who have customer contact.

Administration time is approximately 20 minutes.